.GOV LINKS
There are probably as many different government organizations as there are stars in the sky. It is also important to realize that there are even more .gov sites than there are government sites because not all .gov sites actually belong to government organizations and some government organizations have more than one site. Additionally, out of the many .gov sites out there, not all link out to non-.gov sites. For example, in preparation for this article I wanted to do the impossible to try to get a link from WhiteHouse.gov but after browsing through nearly every page of that site, I just did not see the opportunity. That site simply does not link out.
These are the two important lessons to consider:
I understand that not all companies or sites create events. This is where it pays to do something a little extra. Your office is probably empty in the evening and on weekends. Try to host events or groups that are championed by the .gov organization. If you provide office space to government organizations for some events for their groups, they may link to you in the sections where they thank sponsors and where they provide directions to the event. So if the stars align the right way that is 3 potential links for every event which will recur. Plus, the people who come to the event will learn about your organization in a positive way, and have a small chance of becoming clients in the future, or tell their friends.
There are other ways to get the coverted .gov and .org links. If your company donates money to charity for tax write-offs, it can donate to an organization which will list it as a sponsor with a link back. That way you get the tax write-off and a link that would have been very expensive to get otherwise. That link alone may help you get enough advantage in the search engine rankings to make you your donated money back.
Getting .gov Links
There are probably as many different government organizations as there are stars in the sky. It is also important to realize that there are even more .gov sites than there are government sites because not all .gov sites actually belong to government organizations and some government organizations have more than one site. Additionally, out of the many .gov sites out there, not all link out to non-.gov sites. For example, in preparation for this article I wanted to do the impossible to try to get a link from WhiteHouse.gov but after browsing through nearly every page of that site, I just did not see the opportunity. That site simply does not link out.
These are the two important lessons to consider:
- 1) Not all .gov are real government organizations and
2) Not all .gov sites link out to commercial or non-government sites so it is important to be barking up a wisely chosen tree.
I understand that not all companies or sites create events. This is where it pays to do something a little extra. Your office is probably empty in the evening and on weekends. Try to host events or groups that are championed by the .gov organization. If you provide office space to government organizations for some events for their groups, they may link to you in the sections where they thank sponsors and where they provide directions to the event. So if the stars align the right way that is 3 potential links for every event which will recur. Plus, the people who come to the event will learn about your organization in a positive way, and have a small chance of becoming clients in the future, or tell their friends.
There are other ways to get the coverted .gov and .org links. If your company donates money to charity for tax write-offs, it can donate to an organization which will list it as a sponsor with a link back. That way you get the tax write-off and a link that would have been very expensive to get otherwise. That link alone may help you get enough advantage in the search engine rankings to make you your donated money back.
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