VIDEO SEO
You have got some great video resources, but they aren't bringing you the traffic that you wish they would. "Optimize them", you're told. That sounds like a good plan, and it leads you to the concept of video SEO. But what is it, and how do you do it? Here we aim to give you the ultimate guide on the way to high-ranking video glory.
We know you are itching for the "how" of video SEO, but first we all need to be clear on the "what" - exactly what is video search engine optimization? Truthfully, there is no official definition, because there are actually a number of different interpretations. Your interpretation and the strategy you execute depends on exactly what the result is that you're trying to achieve.
RANKING HIGHLY ON GOOGLE
The traditional and probably most popular definition of video SEO relates to having your videos rank highly for a Google Search. This means that the searcher may or may not have intended to find a video with their search - it depends on which Google search area they use.
A standard Google Web Search will sometimes return videos embedded within the results page, but only when Google determines that those videos are strong enough contenders to be worthy of out-ranking other content-driven web pages. In these instances, the videos are essentially "forcing themselves into the results page".
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